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Marketing your property

Marketing property is all about grabbing the right buyers' attention and making sure your listing stands out.

Advertising and marketing

For property advertising to be effective, it must deliver the appropriate message through the media your specific property type’s target audience consumes at the right time. With our extensive experience selling property in and around Bournemouth, we know precisely how that can be achieved.

Bespoke advertising and marketing packages can be tailored to your individual property, or you can let us use our expertise to help you sell your home.

Effective property marketing recognises that potential buyers have varied preferences and priorities, all influencing their decision to view a property. Some prefer the visual element of photos, some like to read the details, some want to know about the location or look at a map, and others prefer to review the layout and size of rooms or plots. Therefore, it is vital to cater to all potential buyers when the property is initially launched and update marketing efforts as and when required to generate the most interest and find the ideal buyer.

Professional photographs

Professional photography is vital to ensure your home is shown in its best light. Our local estate agents will advise you on how to present your home to increase its desirability to the target market and help generate as many enquiries as possible. We can even arrange to take photos when the weather is good to show your property’s features at their best.

Floor plans

Floor plans should clearly display the property's dimensions and square footage, as different buyers prioritise various features.

We use the most popular property portals as well as our own website to show your property to interested parties in and around Bournemouth, Poole and surrounding areas. We don’t set a limit on the volume of photos we use to advertise your property; each listing is tailored to show its unique features and characteristics to appeal to the broadest audience possible. We boost advertising on portals where available, including enhanced promotions such as ‘Feature Property listings’ and ‘Premium Property listings’, generate email alerts on all new listings and price reductions, and increase coverage with online banners, etc.

As well as Rightmove, Zoopla, and Onthemarket, we advertise your property for sale in paper advertising formats. Although these mediums have become less popular, they should never be overlooked. We still receive a significant number of enquiries from our property adverts in local papers. As such, we maintain a regular presence in local papers and property supplements, including regional and specialist magazines – and in every case, we ensure our adverts and editorials, both large and small, are distinctive and noticeable in a particularly crowded and competitive environment.

Through such advertising, we generate enquiries week in and week out, ensuring we give you the best possible chance of attracting a buyer and selling your property.

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From our experience, the most effective media to advertise property for sale via our branches in Bournemouth, Poole, and nearby towns such as Ferndown, Ringwood, and Wimborne include:

Dorset Living

A glossy monthly lifestyle magazine with interesting coverage and photographs of local events and attendees, it is predominantly delivered to ABC1 homes throughout Hampshire and Dorset, alongside hotels, leisure clubs, bars, restaurants, large department stores such as Beales, supermarkets such as Waitrose, waiting rooms, newsagents, and various other outlets.

Dorset Magazine

Dorset is a quality lifestyle magazine with national content covering celebrities, politics, property, home style, fashion and beauty, fine food, travel, and motoring. It is delivered to 20,000 addresses in key targeted postal codes across the South, including restaurants, bars, hotels, and other prominent retail outlets.

Ringwood and Fordingbridge News

Produced by a local Councillor and distributed fortnightly to most properties and outlets within BH24 and SP6, The Ringwood & Fordingbridge News is well known and regarded for its local information, readership interaction and support towards the local community.

Stour and Avon Magazine

The most read local paper in the Ferndown and Wimborne area covers many local interest stories and keeps up to date with local news. It is distributed weekly door-to-door around the BH22 and BH21 areas and in various distribution outlets for free pick-up.

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More information

Click the links below to discover more about Hearnes and our range of property services. From property valuations to meeting the team and reading recent reviews, you can find everything you need to know below.

Aerial photo of Wimborne Minister

Search for your next property

Search for your next property

Please view our current listings. Alternatively, get in touch if you don’t see any listings that match your criteria. We provide expert guidance to support your property search.

Photo of a river

What's your property worth?

What's your property worth?

Don’t hesitate to contact Hearnes for more information on how we will accurately value your property. Our team are on hand to fully explain our property valuation service so you know exactly what to expect.

Aerial photo of Badbury Rings

Marketing your property

Marketing your property

Do you have a question about how we’ll market and sell your property? Read on for answers to all your queries about our comprehensive service for sellers today. We guarantee 100% clarity from the outset.

Photo of a bench overlooking a river

Latest info

Latest info

We write regular posts to share information on the world of property. Many of our posts provide real-time insights into local property trends. Take a look to find out more.

Photo of Poole beach huts

Our reviews

Our reviews

Here at Hearnes, we have many happy clients. Read some of our reviews to see how we have helped buyers and sellers just like you.

Photo of a woodland walk

View our branches

View our branches

We have five branches, each dedicated to helping buyers and sellers in their local area. Find information, including contact details, for each of our branches here.

Photo of a country walk

Meet our team

Meet our team

Each of our branches has a dedicated and professional team ready to help buyers and sellers in their local area. Find out more about each of our team members here.

Aerial photo of Blue Lagoon, Lilliput, Poole

Where service counts

Where service counts

Here at Hearnes, we are a people business operating within the property sector. We are all about service and going the extra mile to ensure our clients get the home they want as smoothly as possible.

Photo showing an anchor in front of a building

Contact us

Contact us

We're always happy to help. Whether you are looking to sell your home, buy a new one, or just want to chat with someone about how we can help with a stage in the process, get in touch, and we'll see what we can do!

Aerial photo of Wimborne Minister

Search for your next property

Search for your next property

Please view our current listings. Alternatively, get in touch if you don’t see any listings that match your criteria. We provide expert guidance to support your property search.

Photo of a river

What's your property worth?

What's your property worth?

Don’t hesitate to contact Hearnes for more information on how we will accurately value your property. Our team are on hand to fully explain our property valuation service so you know exactly what to expect.

Aerial photo of Badbury Rings

Marketing your property

Marketing your property

Do you have a question about how we’ll market and sell your property? Read on for answers to all your queries about our comprehensive service for sellers today. We guarantee 100% clarity from the outset.

Photo of a bench overlooking a river

Latest info

Latest info

We write regular posts to share information on the world of property. Many of our posts provide real-time insights into local property trends. Take a look to find out more.

Photo of Poole beach huts

Our reviews

Our reviews

Here at Hearnes, we have many happy clients. Read some of our reviews to see how we have helped buyers and sellers just like you.

Photo of a woodland walk

View our branches

View our branches

We have five branches, each dedicated to helping buyers and sellers in their local area. Find information, including contact details, for each of our branches here.

Photo of a country walk

Meet our team

Meet our team

Each of our branches has a dedicated and professional team ready to help buyers and sellers in their local area. Find out more about each of our team members here.

Aerial photo of Blue Lagoon, Lilliput, Poole

Where service counts

Where service counts

Here at Hearnes, we are a people business operating within the property sector. We are all about service and going the extra mile to ensure our clients get the home they want as smoothly as possible.

Photo showing an anchor in front of a building

Contact us

Contact us

We're always happy to help. Whether you are looking to sell your home, buy a new one, or just want to chat with someone about how we can help with a stage in the process, get in touch, and we'll see what we can do!