Marketing Your Property

Advertising

For advertising to be effective, it has to convey the right message in the right medium to the right people at the right time – and from practical experience, we know exactly how that can be achieved.

We maintain a constant presence in local papers and property supplements, in regional and specialist magazines – and in every case, we ensure our adverts and editorials, both large and small, are both distinctive and noticeable in a particularly crowded and competitive environment.

Through such advertising, your property could be seen by more than 200,000 people – generating serious enquiries week in and week out, and helping to give you the best possible chance of attracting a buyer and securing a sale.

From our experience, the most effective media include:

Dorset Living

A glossy monthly lifestyle magazine with interesting coverage and photographs of local events and attendees, predominately delivered to ABC1 homes throughout Hampshire and Dorset, alongside hotels, leisure clubs, bars, restaurants, large department stores such as Beales, supermarkets such as Waitrose, waiting rooms, newsagents and various other outlets.

Dorset Magazine

Compass is a quality lifestyle magazine with national content covering celebrities, politics, property, home style, fashion and beauty, fine food, travel and motoring. Delivered to 20,000 addresses in key targeted postal codes across the South including key restaurants, bars, hotels and other prominent retail outlets.

House Magazine

Based in Bournemouth, published fortnightly and read by over 100,000 readers, House magazine is a glossy magazine distributed throughout Hampshire and Dorset via approximately 600 outlets. The magazine enjoys a large property section, editorials on motoring, health, fitness, sports (including AFC Bournemouth), eating out in Hampshire and Dorset, local clubs and bars, fashion, shopping, interiors, gardening, events and competitions.

Ringwood and Fordingbridge News

Produced by a local Councillor and distributed fortnightly to most properties and outlets within BH24 and SP6, The Ringwood & Fordingbridge News is well known and regarded for it’s local information, readership interaction and support towards the local community.

Stour and Avon Magazine

The most read local paper in the Ferndown and Wimborne area covering many local interest stories and keeping up to date with local news. It is distributed weekly door to door around the area in BH22 and BH21 and in various distribution outlets for free pick up.

The Advertiser and local supplement

Based in Bournemouth, published fortnightly and probably the longest standing property paper in the South, The Advertiser is synonymous with selling property. Every Thursday around 26,000 copies of the Location property supplement is added to the Daily Echo with local property pages being run in the Avon edition of the free paper.

Web

Hearnes Estate Agents aim to expose their clients’ marketed properties to as many potential buyers as possible, both nationally and internationally, via as many quality mediums as possible.

We employ a firm of Search Engine Optimisation Consultants to ensure that our website is always on the first page of Google and other leading internet search engines, with a Hearnes mobile website making viewing quicker and easier for those using smart phones which accounts for around 30% of all internet usage.

Hearnes feature and advertise on various websites, the below being the most effective by way of enquiries:

www.hearnes.com

Our own website is the first to display properties which are new to the market with Hearnes. We’ve made sure our website is as hardworking and effective as any of our staff. Easy to use and widely advertised, more buyers and sellers are using this as their first port of call when looking for a property to purchase.

www.rightmove.co.uk

The most popular mass marketing website in The UK for residential properties. Most properties advertised with Hearnes are upgraded free of charge to “Premium Listings” improving their visibility to potential buyers by 44% according to Rightmove.

www.onthemarket.com

Every property will be on offer from locally based estate.

So whether you’re looking to buy or sell a property, you know that you’ll be dealing with local experts who you can meet face-to-face.

With a simple, uncluttered search function and exclusive content, we hope you’ll agree: if you’re in the market, you’ll need to visit OnTheMarket.com.

www.nethouseprices.com

A Ringwood based company, famous nationally for it’s free service in providing sold prices derived from land registry and more recently it’s for sale property listings.

 

 

Literature

Take a look at any of the printed material we produce and you’ll immediately see how it reflects the standards we’ve made our own.

Our property particulars are clear and concise, with colour photos showing each property at its best, professional floorplans with the garden orientation, metric and imperial measurements and the overall size of the property. In other words, literature that does full justice to your property, and acts as a silent sales person in the most positive and productive way.

Our property particulars are professionally printed with three different designs allowing us to tailor the number of photos and size of descriptive to suit each property. Where necessary we include plot maps and aerial photos.

Every photograph is taken with our wide angled lens camera and edited on a professional program before being used within our particulars.

We work closely with our clients to ensure the particulars meet with their expectations before they are released to the open market.

If you wish to have an input into your own property particulars, we can work with your own photos and descriptive, or choose from the photos taken by ourselves which you’d like us to use within all marketing material. We encourage a paragraph explaining why you bought your home, conveying the most saleable features to potential purchasers.