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Marketing your property

Advertising and Marketing

For advertising to be effective, it has to convey the right message in the right medium to the right people at the right time – and from practical experience, we know exactly how that can be achieved.

Bespoke advertising and marketing packages can be tailored to individual clients or you can leave it to Hearnes’ expertise to help you sell your home.

With marketing, everyone is different and potential buyers look at different things when deciding to view a property. Some prefer the visual element of photos, some prefer to read the details, some want to know about the location or look on a map, and others prefer the layout and size of rooms or plots. Therefore it is vital to cater for ALL potential buyers when the property is initially launched, and update marketing as and when required, in order to generate the most interest to gain the ideal buyer.

Photography is vital to ensure that your home is shown in its best light, and we will advise on presentation and help to make sure that it gains as many enquiries as possible. We will also update photos if weather improves or marketing moves through a season.

Floor plans should always show dimensions and square footage as different people look for different things.

We are one of the few agents that use ALL THREE major property portals as well as our own quality website. We do not have a set amount of photographs limiting the effective presentation of your home, but tailor every listing appropriately to the individual client’s requirements. We use enhanced advertising on portals such as Feature Property listings and Premium Property listings, generate email alerts on all new listings and price reductions and increase coverage with other banners etc. The three major portals are Rightmove, Zoopla and Onthemarket, whilst paper advertising should never be overlooked for those who are not actively looking but regularly browse the papers and magazines.

We maintain a regular presence in local papers and property supplements, in regional and specialist magazines – and in every case, we ensure our adverts and editorials, both large and small, are both distinctive and noticeable in a particularly crowded and competitive environment.

Through such advertising, your property could be seen by more than 200,000 people – generating serious enquiries week in and week out, and helping to give you the best possible chance of attracting a buyer and securing a sale.

All advertising allows us to cross sell, meaning that enquiries we get from one property can be told about any others that might be suitable; therefore we try to maintain a good selection of homes across the price ranges in order to gain coverage for all our clients. The more properties we have available, the more our clients are helping each other to find a buyer.

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 From our experience, the most effective media include:

Dorset Living

A glossy monthly lifestyle magazine with interesting coverage and photographs of local events and attendees, predominately delivered to ABC1 homes throughout Hampshire and Dorset, alongside hotels, leisure clubs, bars, restaurants, large department stores such as Beales, supermarkets such as Waitrose, waiting rooms, newsagents and various other outlets.

Dorset Magazine

Doreset is a quality lifestyle magazine with national content covering celebrities, politics, property, home style, fashion and beauty, fine food, travel and motoring. Delivered to 20,000 addresses in key targeted postal codes across the South including key restaurants, bars, hotels and other prominent retail outlets.

House Magazine

Based in Bournemouth, published fortnightly and read by over 100,000 readers, House magazine is a glossy magazine distributed throughout Hampshire and Dorset via approximately 600 outlets. The magazine enjoys a large property section, editorials on motoring, health, fitness, sports (including AFC Bournemouth), eating out in Hampshire and Dorset, local clubs and bars, fashion, shopping, interiors, gardening, events and competitions.

Ringwood and Fordingbridge News

Produced by a local Councillor and distributed fortnightly to most properties and outlets within BH24 and SP6, The Ringwood & Fordingbridge News is well known and regarded for its local information, readership interaction and support towards the local community.

Stour and Avon Magazine

The most read local paper in the Ferndown and Wimborne area covering many local interest stories and keeping up to date with local news. It is distributed weekly door to door around the area in BH22 and BH21 and in various distribution outlets for free pick up.

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More information

Discover more about Hearnes and our array of services by clicking the links below. From property valuations to meeting the team and reading recent reviews, you can find everything you need to know below.

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Search for your next property

Search for your next property

Please view our current listings. Alternatively, get in touch if you don’t see any listings that match your criteria. We provide expert guidance to support your property search.

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What's your property worth?

What's your property worth?

Don’t hesitate to contact Hearnes for more information on how we will accurately value your property. Our team are on hand to fully explain our property valuation service so you know exactly what to expect.

Aerial photo of Badbury Rings

Marketing your property

Marketing your property

Do you have a question about how we’ll market and sell your property? Read on for answers to all your queries about our comprehensive service for sellers today. We guarantee 100% clarity from the outset.

Photo of a bench overlooking a river

Latest info

Latest info

We write regular posts to share information on the world of property. Many of our posts provide real-time insights into local property trends. Take a look to find out more.

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Our reviews

Our reviews

Here at Hearnes, we have many happy clients. Read some of our reviews to see how we have helped buyers and sellers just like you.

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View our branches

View our branches

We have five branches, each dedicated to helping buyers and sellers in their local area. Find information, including contact details, for each of our branches here.

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Meet our team

Meet our team

Each of our branches has a dedicated and professional team ready to help buyers and sellers in their local area. Find out more about each of our team members here.

Aerial photo of Blue Lagoon, Lilliput, Poole

Where service counts

Where service counts

Here at Hearnes, we are a people business operating within the property sector. We are all about service and going the extra mile to ensure our clients get the home they want as smoothly as possible.

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Contact us

Contact us

We're always happy to help. Whether you are looking to sell your home, buy a new one, or just want to chat with someone about how we can help with a stage in the process, get in touch, and we'll see what we can do!

Aerial photo of Wimborne Minister

Search for your next property

Search for your next property

Please view our current listings. Alternatively, get in touch if you don’t see any listings that match your criteria. We provide expert guidance to support your property search.

Photo of a river

What's your property worth?

What's your property worth?

Don’t hesitate to contact Hearnes for more information on how we will accurately value your property. Our team are on hand to fully explain our property valuation service so you know exactly what to expect.

Aerial photo of Badbury Rings

Marketing your property

Marketing your property

Do you have a question about how we’ll market and sell your property? Read on for answers to all your queries about our comprehensive service for sellers today. We guarantee 100% clarity from the outset.

Photo of a bench overlooking a river

Latest info

Latest info

We write regular posts to share information on the world of property. Many of our posts provide real-time insights into local property trends. Take a look to find out more.

Photo of Poole beach huts

Our reviews

Our reviews

Here at Hearnes, we have many happy clients. Read some of our reviews to see how we have helped buyers and sellers just like you.

Photo of a woodland walk

View our branches

View our branches

We have five branches, each dedicated to helping buyers and sellers in their local area. Find information, including contact details, for each of our branches here.

Photo of a country walk

Meet our team

Meet our team

Each of our branches has a dedicated and professional team ready to help buyers and sellers in their local area. Find out more about each of our team members here.

Aerial photo of Blue Lagoon, Lilliput, Poole

Where service counts

Where service counts

Here at Hearnes, we are a people business operating within the property sector. We are all about service and going the extra mile to ensure our clients get the home they want as smoothly as possible.

Photo showing an anchor in front of a building

Contact us

Contact us

We're always happy to help. Whether you are looking to sell your home, buy a new one, or just want to chat with someone about how we can help with a stage in the process, get in touch, and we'll see what we can do!